Privacy Policy

Who we are

Our website address is:
DPO according to GDPR regulation is Johan Åkerström Darling design, Brattland 333,  837 96 Undersåker.
If you have any questions you can drop me a mail at

What personal data we collect and why we collect it

We try to collect as little data as possible and we have no interest in storing personal data. However some data has to be collected in order to support site functionality.  

When you shop in our store

When you shop a shoe pattern in our store we will collect information about your name and your e-mail adress. We do this in order to be able to deliver a down load link to you and to say thank you for your purchase using your name.

Depending on your choice of payment gateway, your information will be supplied to a third party in order to processes your payment in a safe way. We use Stripe, Paypal and Applepay. You can read more about what additional data each payment solution collect if you click on the links in this text.

If you leave a Comment

When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymised string created from your e-mail address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service Privacy Policy is available here: After approval of your comment, your profile picture is visible to the public in the context of your comment.


This store is powered by Woocommerce and we use Stripe, Paypal and Applepay as payment gateways. When you shop i our store several cookies will be used, both for your convenience and for functional purposes. When you add a product to the shopping cart Woocommerce will set several cookies to save and keep track of the items in you shopping cart. These cookies will last for one day.
Depending on your choice of payment gateway different cookies will be used in order to process your payment. You can  read more about Stripe, Paypal and Applepay if you click on the links in this text. These cookies will last for one year.

If you leave a comment on our site you may opt in to saving your name, e-mail address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

If you have an account and you log in to this site, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.

When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.

We use Google analytics to track user behavior on this site. This means that when you use this site tracking cookies will be stored in your browser. This includes data such as user location, type of device, pages visited and for how long.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

This site uses embedded content from Youtube.

Who we share your data with

We use an array of thired party servises to power this site, such as payment gateways, plugins and analytics services. This means that we also share data with theses servises. What we use is listed bellow.

Woocommerce (Our shop core functionality)
Stripe (Payments using Visa, Mastercard, American express via Stripe)
Paypal (Payments using Paypal)
Applepay (Payments using Apple)
Google analytics (Tracking of user behavior)
Akismet anti spam (Visitor comments are checked through an automated spam detection service.)

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.